Google Map Pack
Are you showing up in the top 3 local businesses listed next to the Google map if you do a local search for your product or services? Do a local search and see which companies rank.
Those top 3 businesses that pop up next to a map are a direct result of some very specific efforts. These efforts tell Google that you are most relevant to the search at hand. When these map listings come up, they take up a lot of real estate, deemphasizing standard search results. Why is this important? Well, people wind up pursuing those businesses vs. scrolling down further to the standard search results. And on smaller screens like mobile devices, those map listings become critical to prospective customers seeing you as a contender.
Digital Lead Stars can make Google My Business listing and the Google Map Pack work for you. Our services can enable the real-time marketing of your brand’s goods and services online using Google Maps. And, with the extensive global acceptance of smartphone devices, your business will be easier to locate on Google Maps.
While the basic listing through Google My Business may do your business some good, we can optimize your efforts into something that will help your business grow and generate more revenue.
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Our Google Map Pack Services
What are we talking about here when we talk about the Google Map Pack? Also known as the “Local 3-Pack,” the Google Map Pack is a feature that enables prospective customers to quickly find the most relevant businesses, providing what they've searched for. If you do a quick search on a service in your area or a search on a service with “near me” in the search terms, you’ll usually see a map come up with a list of at least 3 businesses that fit your search criteria. They include the name of the business, the average rating, and a variety of additional contact information. The better you set yourself up, the more info and the more actionable your listing will be AND the higher your ranking.
The map listings are becoming the standard way of finding local services. In fact it’s becoming more and more competitive. Pre-2014, there were 7 listings that would come up next to the map, now there are only 3-4. Why is this important? Well, it means that your listing and relevancy are even more important and requires more effort to achieve better ranking.
Digital Lead Stars help you set up your Google My Business listing in a way that ensures a higher ranking in the Google Map Pack.
We do this through our expertise and...…
- Competitive Research: Our Google Map and Listing services include an extensive look at what your competitors are doing so we can find gaps and opportunities to drive up your ranking.
- Listing Proficiency: It’s not just adding your name and contact information to Google that gets you seen by Google as a highly relevant and legitimate business. In addition to the verification process, they have a broader view on your internet presence and legitimacy that we focus on to optimize your presence. As part of our Google Map and Listing services, we find the right business category, post effective images and video, partner with you on ensuring your reviews are in order, and can even help add particular products or services directly to your listing so it’s easier for your customers to buy.
- NAP Audit: We’ll ensure that your NAP (name, address and phone) are consistent across the web by starting with an audit. Many times, we don’t realize that there might be an old phone number out there, an old address or no address at all that impact the perceived legitimacy and therefor the verification of your Google business listing. We’ll assess your situation and fix any inconsistencies that might inhibit your ranking.
- Ongoing Analysis: The dynamics of your local market change over time. Your competitors get better, new competitors enter, service lines expand, etc. Digital Lead Stars works to sustain your presence and ranking by ongoing analysis and improvements, so you don’t have to.